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OTTAWA October 4, 2017
Seattle October 18, 2017
SFSC WILL TEACH YOU HOW TO:
• understand how sponsorship benefits the mall industry
• create sponsorship magic from common marketing programs
• evaluate your mall’s assets and how to use them to your sponsorship advantage
• diversify sponsorship programs to maximize revenue
• determine the fair market value of your sponsorship offerings
• change your approach from merely leasing common area space to selling one of a kind marketing opportunities
• transition from marketing spending to marketing leveraging
• develop a structured sponsor recruitment plan
• find the right sponsorship partners for your property
• customize proposals to engage potential sponsors
• move value-in-kind (VIK) relationships into cash partnerships
• develop and maintain mutually-beneficial, long-term partnerships
• create, deliver and manage a robust and strategic sponsorship plan