YOUR SFSC TRAINER
JOANNE VELTRI
Joanne Veltri is a 5-time ICSC award-winner and one of the first Shopping Centre Marketing Directors in North America to design and deliver ownable properties to sell to national brand marketers.
Veltri’s shopping centre-owned proprietary events were recognized as some of the largest in North America in their genre and were a pivotal piece in the centre’s marketing strategy.
She parlayed her shopping centre sponsorship successes into a dedicated career in sponsorship.
Working on all sides of the sponsorship fence as a rights holder and a corporate sponsor, Veltri has spearheaded the development of business units supporting sponsorship for national-level corporations, broadcasters as well as national and international sport and cause organizations, including Canada’s Paralympic Team supporting the 2010 Vancouver winter games.
Veltri’s record of achievement is demonstrated by a 13-million dollar sponsorship sales record, ahead-of-the-curve analytics acumen and a stellar portfolio in the planning and implementation of best practice industry standardized sponsorship operating infrastructures.
Veltri is one of a small group of professionals in the world who lecture at post-secondary institutions on the subject of sponsorship and has developed sponsorship curricula for several diploma programs.
She leads the sponsorship and CSR division at TruNorth42 (TN42), an agency dedicated to elevating the potential of business and community through best-practice analytics and innovative, fully-integrated strategies in sponsorship, CSR and sport, event, social and cause-related marketing.
This successful track record has been cross pollinated together to produce the #1 international training brand in mall sponsorship – Sponsorship for Shopping Centres (SFSC).