The shopping centre industry has long benefited from sponsorship opportunities that generate income, usually through a mall’s specialty leasing program. But the continuing demand to enhance property value in a competitive marketplace requires a more advanced sponsorship strategy to grow your bottom line.
The best sponsorship programs require a blend of integrated marketing, inspiring themes and hard-core sales. By effectively combining traditional specialty leasing (SL) and marketing, you can increase miscellaneous income and optimizing traffic. The key is having the skills and tools to create, negotiate and execute great sponsorship programs to generate income, build brand and support the community your mall serves.
To capitalize on the opportunities that could well be all around your property and in your marketing plan, you need to learn industry standardized best practice sponsorship savvy to deliver business results.
The Road to Sponsorship Success
Shopping centres operate in a universe of their own – guided by their own practices, standards, best practices, jargon and industry association (ICSC). Likewise, the professional sponsorship world is equally unique. Sure, you could get some level of professional development (PRO D) in sponsorship from other places, but PRO D in sponsorship, tailored to the unique world of ‘the mall,’ has been almost non-existent. Until now…
THE #1 PRO D BRAND IN MALL SPONSORSHIP
Sponsorship for Shopping Centres (SFSC) is an international brand that can teach you how to harness sponsorship opportunities to help your mall’s sponsorship program grow and thrive.
Joanne Veltri is a Canadian sponsorship expert and experienced educator and speaker whose career has included a stellar portfolio of award-winning programs for the shopping centre industry.
A five-time ICSC award-winner, Joanne will show you how to plan, develop and execute a sponsorship program that delivers the marketing and miscellaneous revenue your property needs to grow and prosper.
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“Joanne is, unquestionably, the leader when it comes to mall sponsorship. I have worked in sponsorship for over 25 years and she is the only sponsorship pro I know with a retail and mall specialization.”
Ron Greasley, Strategy Works
Winnipeg, Manitoba
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Sponsorship for Shopping Centres is ideal for:
- • ANYONE involved in increasing miscellaneous revenue at a mall or group of malls
- • SHOPPING CENTRE MARKETING co-ordinators, directors or managers
- • AD AGENCY PROFESSIONALS looking to better serve the needs of mall clients
- • GENERAL AND REGIONAL managers