Frequently Asked Questions

I know about sponsorship, our mall is very active in the community and sponsors charitable organizations throughout the year. So what is the difference?

We get that. But becoming a beneficiary yourself and selling against a highly competitive market requires very different skill set.

Our intention is to draw these skills out and help you look at opportunities right in own your marketing plan.


It is our specialty leasing manager’s job is to handle sponsorship. Why would a marketing director need to take this course?

New age mall SMART sponsorship is fully collaborative with a SL and marketing team approach.

As a marketing director you own the marketing program where best practice sponsorship can thrive. SL managers can sell but they need access to your inventory and assets and let’s be honest your highly creative brain so that award winning sponsorship is produced.


I see this program is capped at 8-10 people. What if i want to register and don’t make the cut?

Our small group format is sacrosanct to the SFSC training method because it gives dedicated attention to each registrant. However, should there be an over flow of interest we typically offer a 2nd program for the host city in the same week.


Can multiple malls within the same company get a better rate?

Yes. We would be very happy to give a special rate for malls where there is interest by 3 or more malls at one time.

Please contact us at joanne@tn42.ca and we can coordinate something that works for your company.


It seems there is a lot of information to absorb for 1 day. What if we have questions after our session and through the year?

Not to worry. Our brand MO is to support registrants to ensure success as programs get developed.

Your success is our success and we are happy to coach or nudge free of charge (FOC) within reason to help you drive results.