Category: Announcements

Sponsorship for Shopping Centres is holding a workshop in Ottawa on June 6, 2017. Registration is now open.

Register now!

SFSC WILL TEACH YOU HOW TO:

UNDERSTAND how sponsorship benefits the mall industry
CREATE sponsorship magic from common marketing programs
EVALUATE your mall’s assets and how to use them to your sponsorship advantage
DIVERSIFY sponsorship programs to maximize revenue
DETERMINE the fair market value of your sponsorship offerings
CHANGE your approach from merely leasing common area space to selling one of a kind marketing opportunities
TRANSITION from marketing spending to marketing leveraging
DEVELOP a structured sponsor recruitment plan
FIND the right sponsorship partners for your property
CUSTOMIZE proposals to engage potential sponsors
MOVE value-in-kind (VIK) relationships into cash partnerships
DEVELOP and maintain mutually-beneficial, long-term partnerships
CREATE, deliver and manage a robust and strategic sponsorship plan

Register now!

I am very happy to announce that I am once again part of the Aboriginal Peoples Television Network (APTN) sponsor family.

The 2017 plan is the biggest-ever!

In 2017 as part of Canada’s 150th birthday APTN will cover the national market with a seven market execution of Aboriginal Day Live & Festival. Continue reading “Aboriginal Day Live – 7 Canadian Cities in 2017”

FORD GOES FURTHER with Olympic Hopeful Emily Dickson

We are very excited to announce the agreement we made between Olympic hopeful Emily Dickson and the FORD Prince George Motors.

Emily, a talented biathlete training at the High Performance Centre in Canmore Alberta has her sight set on representing Canada for 2018 Winter Olympic Games.

She needed a vehicle to carry all of her equipment and gear through all terrains from rough, roads, off roads and highways over four seasons in Alberta.

Prince George Motors GM Fred Nelson: “I am perfectly objective when I state I believe Ford is a true leader in our industry and I am very impressed with Emily and confident of her ability to strengthen our brand in our operating communities.” Continue reading “FORD Goes Further with Biathlete Emily Dickson”

Announcing the Confirmed 2017 SFSC Workshop Locations!

Sponsorship for Shopping Centres (SFSC) is pleased to announce some of the cities confirmed for our new one-day workshops in 2017.

 

OTTAWA: Tuesday, June 6, 2017

TORONTO: Thursday, June 8, 2017

PORTLAND: Tuesday, September 26, 2017

SEATTLE:  Thursday, September 28, 2017

 

Click here to register for any of these workshops!

 

OCTOBER 2017: Great Britain l London, Dublin and Edinburgh

NOVEMBER 2017: 3 US Cities (TBD)

All workshops to be held at a downtown Sheraton location will be determined shortly.

Starting in 2017, we will be featuring our new one-day workshop and our signature boardroom format uniquely designed for greater one-on-one conversations with the shopping centre community of general managers, specialty leasing and marketing directors.

Over the past two years our research indicates that mall officials want to talk and get feedback about their programs but the traditional big-room seminar setting was often counter-productive.

Registration will be capped to 8-10 registrants to ensure each participant receives individual attention.

The 2017 SFSC brochure and registration information will be on-line at mall-sponsorship.com on November 30, 2016.