SFSC is essential for mall management, marketing or leasing professionals who want to optimize marketing and increase miscellaneous income through an effective, co-ordinated sponsorship plan.
Whether you are starting a sponsorship program or re-igniting an existing one, SFSC provides you with a step-by-step blueprint for planning, developing and implementing a strategic and award winning mall sponsorship action plan that delivers business results.
SFSC’s comprehensive, one-day training camps are designed for optimum learning, leading you through a proven design, sales and delivery process to create your own results-driven programs that will enhance your property’s miscellaneous income and marketing goals.
SFSC WILL TEACH YOU HOW TO:
UNDERSTAND how sponsorship benefits the mall industry
CREATE sponsorship magic from common marketing programs
EVALUATE your mall’s assets and how to use them to your sponsorship advantage
DIVERSIFY sponsorship programs to maximize revenue
DETERMINE the fair market value of your sponsorship offerings
CHANGE your approach from merely leasing common area space to selling one of a kind marketing opportunities
TRANSITION from marketing spending to marketing leveraging
DEVELOP a structured sponsor recruitment plan
FIND the right sponsorship partners for your property
CUSTOMIZE proposals to engage potential sponsors
MOVE value-in-kind (VIK) relationships into cash partnerships
DEVELOP and maintain mutually-beneficial, long-term partnerships
CREATE, deliver and manage a robust and strategic sponsorship plan
Register Today
Seminars coming soon to a city near you
Don’t miss your chance to learn from the #1 malls sponsorship brand by registering for the next SFSC session in your city.
See 2017 Schedule
SFSC workshops and seminars will be presented in Canada, the U.S. and Great Britain in 2017, as well as in Australia and New Zealand in 2018.